LINEAR TV NETWORKS VS STREAMING PLATFORMS: THE SHIFT OF COMPETITION AND THE NEXT GENERATION OF NEW CONTENT, WITHIN THE CONTEXT OF GLOBAL CONTENT CONSUMPTION AND INNOVATION

Linear TV networks have long been recognized as traditional television models, relying on scheduled programming via public channels. In contrast, on-demand streaming operate on subscription models, with Netflix, major competitors, and niche players serving as key industry players. As viewer preferences shift, rivalry between broadcast stations and